We believe in involvement and ownership
One of the most important goals with a strategy process is to identify directions for future path choices while establishing frameworks for setting priorities. The strategy process should also give motivated employees a sense of solidarity.
If the strategy plan is to become a living document, the commitment of senior management is not enough. Communicating the content of a strategy does not produce ownership and effective implementation.
In order to make the strategy an integral part of the individual’s day-to-day decision-making processes, as many people as possible must be involved in drawing up the strategy. Our view is that at least those people who are crucial to implementation of the strategy must be part of the process that produces it.